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The site blog.squareknot.com has the following on the homepage, "Minecraft Week is here! Weve partnered with some of our favorite Squareknotters to build a week full of great Minecraft projects." I noticed that the website also said " Check the sparkly new Minecraft Week page." They also stated " For new guides every day from today through Friday. And make sure to register for Squareknot. So you can build your own Minecraft branches and projects, too! Well be featuring our favorites on the Minecraft Week page and throughout Squareknot. Search Just what you were looking for. On YouTube, views ." The meta header had squareknot as the first keyword. This keyword was followed by diy, launch, and step-by-step which isn't as important as squareknot. The other words the site used was startup.